About Jo Joiner For her entire working life, Jo has been crafting words to inform, persuade or entertain - sometimes all three at the same time. She has worked for some of New Zealand’s most notable advertising agencies, including DDB and Saatchi & Saatchi, so knows how to expose consumer benefits and present them in a captivating way. In recent years, Jo has added web writing skills to her extensive experience with television, radio and press advertising. She also dabbles in lifestyle journalism, particularly magazine and press articles that ‘have a job to do’.